This item was a reward for attending Blizzcon in 2007. This year's convention did not offer an online streaming service, so owners of this item either physically attended Blizzcon or purchased the code from someone who did.
The suit is a single item (as in, it is not auto-mailed to all your characters), non-consumable, but is BoA, so you just need to mail it around to whatever character you want it in. It is an item that grants a transformation buff ( Murloc Costume), not an actual costume that you "wear" like armor. It has no cooldown to reapply, but there is a cast time to use.
Murloc suit has a unique dance animation. You can fish, mount, loot and perform most activities in the suit. It does not break on entering combat, but will break on dealing or receiving damage. I like to wear it on my healer during raids since heals don't break it, only when I take damage. If it is not broken, it will last for an hour on its own.
It grants the Feat of Strength Murloc Costume.
In the expansion Warlords of Draenor, this item will be added in the new Toy Box feature.
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