This NPC is a nod to Blizzard Employee Kevin Lee, who works as a level designer for the game. From Wowpedia:
Lee joined Blizzard in 2010 and was involved in the creation of the Jade Forest.
Lee contributed to the Artcraft – Level Design Part 4 blog in October 2014, exploring the process of level design in creating Warlords of Draenor's new Nagrand zone.
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